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Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.
Prestigious world-class brands, such as No Fear, Maui & Sons, Paul Frank, Peanuts και Hallmark, in modern designs and top quality, are part of the Back Me Up collection of school bags, fashion bags, stationary and gift products.
Our News
GIOVAS S.A. x BLE 2025
For yet another year, Giovas S.A. will be present with its booth, C224, at the leading international trade fair Brand Licensing Europe 2025, taking place in London from October 7 to 9. Our participation as an exhibitor in this important event for the second consecutive year reaffirms our strong presence in the licensing industry, as
GIM AND BACK ME UP AT THE FOREFRONT
The new Back-to-School 2025 collections by GIM and Back Me Up are the stars of this year’s advertising campaign by Giovas S.A. – a campaign with 360° activities covering a wide range of Media, from TV, radio, print, digital and social media, as well as outdoor! At the forefront, all the popular brands and favorite
TOGETHER WITH SYMPLEFSI
For yet another year, our company stands together with the voluntary, non-profit organization SYMPLEFSI (+πλευση) and supports their exceptional humanitarian work for the improvement of living conditions within the communities of the Greek frontier islands. With a strong commitment to the care and well-being of children and young people, Giovas S.A. contributed to SYMPLEFSI’s efforts


