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Back Me Up was launched in 2016 and within a few years it has become one of the most popular teen brands.
Prestigious world-class brands, such as No Fear, Maui & Sons, Paul Frank, Peanuts και Hallmark, in modern designs and top quality, are part of the Back Me Up collection of school bags, fashion bags, stationary and gift products.
Our News
06/03/2025
NEW SHOWROOM
Our new showroom is here! A brand-new space of 270sqm with a modern aesthetic, designed to offer our clients and associates a unique experience, where they can discover there all our new series with more than 500 product types for the 35+ brands of our GIM and Back Me Up collections. Beware! Behind the door
21/02/2025
SCHOOL & OFFICE 2025
The entire world of GIM and Back Me Up in one exhibition – School & Office 2025! All our favorite heroes, like Sonic, Paw Partol, Dora and Spiderman, together with the most popular brands, such as No Fear, NBA, Maui & Sons, Fisher Price and Play-Doh, and with the trendiest characters like Barbie, Stitch, Squishmallows
20/01/2025
THE SPIRIT OF PLAY
For yet another year, Giovas SA will be part of the largest and most important international event in the Toy industry, the Spielwarenmesse at Nuremberg! From January 28th until February 1st, you can find all your favorite heroes and characters, along with the top-trending brands, in one place: at the Giovas SA stand [Hall 2,
