GIM AND BACK ME UP AT THE FOREFRONT

The new Back-to-School 2025 collections by GIM and Back Me Up are the stars of this year’s advertising campaign by Giovas S.A. – a campaign with 360° activities covering a wide range of Media, from TV, radio, print, digital and social media, as well as outdoor!

At the forefront, all the popular brands and favorite heroes and characters, such as Paw Patrol, Sonic, Play-Doh, Barbie, Hot Wheels and Fisher-Price, as well as Maui and Sons, Peanuts, Paul Frank, No Fear, Hallmark and of course, our house-brand Back Me Up

Reaching every screen, touching every ear, capturing every moment – GIM and Back Me Up, are everywhere!